You heard it here first, folks. RAD Intel, Lickly and AVC are heading to Boston for UNBOUND 2026. 

From September 16–18, the three companies will share one booth at HubSpot's annual conference, giving us a chance to show what we've been building across the portfolio and, more importantly, how those pieces fit together.

UNBOUND marks a new chapter for HubSpot's flagship annual event. After 15 years as INBOUND, the conference has been renamed around a broader view of how modern companies grow, bringing together leaders across marketing, sales, service and operations with a major focus on AI and go-to-market strategy. This year's event includes more than 200 sessions and is already sold out.

For us, it’s an opportunity to show the portfolio as more than three separate businesses.

How RAD Intel, Lickly, and AVC Fit Together

Most people encounter RAD Intel, Lickly and AVC separately. At UNBOUND, we get to put them in the same room.

RAD Intel represents the intelligence and company-building infrastructure behind the portfolio. Lickly is an AI-powered Decision Intelligence platform for marketing that helps teams decide where to invest, reduce wasted spend and make marketing decisions they can defend. AVC is a multicultural marketing and communications agency with two decades of expertise across creative, experiential, insights, media and public relations.

Together, the booth gives us a physical way to show how those businesses connect and how intelligence, technology and real-world marketing expertise can work alongside one another. But there's another reason the timing matters.

Lickly Will Demo Its Decision Intelligence Platform at UNBOUND

UNBOUND will also be one of the first major opportunities to introduce people to Lickly following its new brand launch.

They'll be demoing the platform throughout the event, giving marketers a chance to see how Lickly approaches investment decisions before, during and after a campaign. The platform combines audience, creator, cultural, competitive and campaign intelligence to help marketers evaluate where to invest and understand the evidence behind those decisions.

Instead of another conversation about what AI could do for marketing, visitors can bring the discussion down to an actual decision: Who is the audience? Where should we invest? What evidence supports the recommendation? What changes once a campaign is running?

Those are conversations we want to have with marketers, agencies, media and other people building around AI because they give us something more useful than awareness alone. We get to hear what resonates, what people want to dig into and where the market is heading from the people making those decisions every day.

Where to Find RAD Intel at UNBOUND 2026

UNBOUND is built around many of the conversations we're already having internally: AI adoption, changing buyer behavior, modern go-to-market strategy and what businesses need to operate differently as those forces converge.

From September 16–18, we get to take those conversations outside the building. We’ll be in Boston with all three brands and plenty to show.

If you're headed to UNBOUND 2026, come find RAD Intel, Lickly and AVC at our shared booth.