The strongest acquisitions expand what a company can understand, build, and deliver. That's what AVCommunications (AVC) brings to RAD Intel.
We've been building toward this moment by bringing together businesses that expand how we understand audiences, go to market, and create value for clients. Joycelyn David and the multicultural team at AVC add a depth of cultural intelligence, community insight, and go-to-market expertise that strengthens all of us. Their perspective broadens how we see the market, deepens our insight into the people brands want to reach, and adds capabilities that can travel across the portfolio.
Through a majority-stake acquisition, AVC is joining a growing portfolio of companies connected by shared intelligence, technology, and operating capabilities. It's another important step in building a holding company where the experience of one business can strengthen the next.
More importantly, it brings an exceptional team into the portfolio. For more than two decades, AVC has helped brands understand the audiences, communities, and cultural nuances shaping how people think, engage, and decide. That expertise has been built through trusted relationships, lived experience, and a deep understanding of the people behind the data.
The AVC team has built something special. We're proud to welcome them to the portfolio.
Building on Proven Strengths
Traditional acquisitions often focus on integration. Processes become standardized, teams are consolidated, and businesses are reshaped to fit a larger organization. But that’s not the model we’re building.
Our goal is simple. Preserve what makes a company successful, then give it access to capabilities that help it grow.
The leadership, relationships, and experience that built the business remain in place. What changes is the intelligence, technology, and operating support available behind the scenes. That's exactly what makes AVC such a natural fit.
Human Expertise Enhancing an AI-Driven Platform
Understanding people has never been simple. But as audiences become more fragmented, the challenge has become even greater.
Technology can identify patterns and organize information. Cultural understanding comes from people. It comes from years of experience, trusted relationships, and an understanding of how communities communicate.
For more than two decades, AVC has helped brands navigate multicultural marketing through that expertise. By bringing together their experience with RAD Intel's audience intelligence platform, creator intelligence capabilities, and AI-powered decision tools, we're expanding the capabilities available to help brands better understand the audiences they serve and make more informed marketing decisions.
Building a Portfolio That Learns
From the beginning, RAD Intel has been built around a simple idea. Every company should strengthen the collective intelligence of the portfolio.
When a business joins RAD Intel, it gains access to shared teams, technology, audience intelligence, and operating resources. At the same time, it contributes something equally valuable through its market knowledge, customer relationships, and specialized expertise.
Every company adds another layer of expertise to the platform. The goal is to give every operating company access to a broader base of intelligence and experience than it could easily build on its own, while preserving the strengths that made each business successful in the first place.
Bringing together different companies and areas of expertise is an ongoing process, and every acquisition contributes something new. AVC's deep understanding of multicultural communications adds another important perspective as the platform continues to evolve.
Looking Ahead
AVC will continue operating under the leadership of CEO Joycelyn David with the same team and client relationships that have defined the business for more than 20 years.
That's the strategy behind this acquisition, and the strategy behind every acquisition we'll make. Build on proven expertise. Strengthen it with shared intelligence. Create a portfolio where every company makes the next stronger.
Read the full press release announcing the acquisition here.
