This week, our CEO Jeremy Barnett published a new piece in Forbes Technology Council. It's about how AI is changing the fundamental logic of what it means to be a holding company and why that shift matters right now.
At first glance, that may sound like a niche topic. Pull on the thread and it gets interesting fast.
It touches almost everything happening across marketing today: how large organizations are restructuring, how companies are rethinking efficiency, what competitive advantage looks like when AI is built into the operating model, and where the industry is likely headed over the next several years.
Jeremy’s piece lays out what is being rewired and why it matters. Scale used to come from more people, more layers, more coordination, and more operational oversight. AI changes that equation. Software can now coordinate work that once required entire management layers. Data can move across organizations faster. Intelligence can be shared across teams, companies, and workflows in real time. Holding companies gain a different kind of operating leverage in this environment.
For anyone trying to understand where marketing is heading, or evaluating the companies building for that future, the framework Jeremy outlines is useful. It sharpens the questions worth asking. What kind of intelligence sits across the business? How quickly does learning move from one part of the organization to another? Can the company improve every time the system runs?
At RAD Intel, this is something we think about every day. The reason we built deep audience intelligence, data that connects across ecosystems, and a shared intelligence layer across our portfolio is because we believe the next era of marketing will reward companies that are built to learn faster.
That means networks where data flows. Where insights are shared in real time. Where AI supports coordination, decision-making, and execution across multiple businesses instead of sitting inside isolated tools.
Jeremy is writing about this shift in real time. RAD Intel is building around the same operating reality.
Read Jeremy’s Forbes Technology Council piece here.
