Joycelyn David

Joycelyn David serves as Owner & CEO of AVC where she leads the agency's strategic vision, business operations, and talent development. A distinguished entrepreneur and innovator, David has been recognized as one of the Most Influential Filipinas in the World and has led AVC to become a Globe & Mail Top Growing Company.

As a visionary leader in multicultural marketing, David simultaneously serves as Co-Founder and Product Lead of TULONG TECHNOLOGIES AVC, a pioneering B2B martech solutions company. Under her leadership, the company has developed innovative AI-driven solutions, with two US patents pending, leveraging over two decades of expertise in multicultural marketing and communications.

Prior to leading AVC, David held several executive positions at Western Union, including Global Head of CEM Go-to-Market Strategy and Head of Digital Business for Canada. During her tenure, she successfully managed the relaunch and rebrand of Western Union's digital business across multiple platforms and led cross-functional teams across international locations including San Francisco, Costa Rica, Lithuania, and Canada.

David's expertise spans a comprehensive range of disciplines, including consumer research, product development, digital transformation, and strategic planning. Her innovative approach to marketing and business leadership has earned numerous accolades, including the Summit International Award for Creative Excellence, Marketing Awards for Branded Content, and the CASSIES Best Seasonal and Short Term Campaign. David also sits on the board for POCAM (People of Colour in Advertising and Marketing), is President of the Multicultural Marketing Alliance of Canada, and co-chair for the DEI task force with IAB Canada.

David holds a Master of Arts in Communication and Media Studies from York University and a Bachelor of Arts (Honors) in Liberal Arts and Sciences from the University of Alberta.