There's something almost backwards about the way most companies measure performance. Every quarter, leaders gather around dashboards. They talk revenue, pipeline, retention, profitability. They review what happened, explain what changed and decide where to go next.
Here's the catch: none of those numbers exist in the moment they matter most. By the time the dashboard changes, the thinking behind it is already old.
Think about the last quarterly review you sat through. The numbers on the screen felt immediate — a dip to explain, a target to chase. But the choices that produced them were made weeks earlier, in rooms where no dashboard existed yet and nothing was certain.
RAD Intel CEO Jeremy Barnett digs into this in his latest Forbes Technology Council article, "The Business Metric Most Companies Aren't Measuring."
It's a useful shift in perspective because most businesses spend far more time reviewing outcomes than examining the decisions that eventually produce those outcomes.
AI is making information easier to access across every industry. More organizations can research, analyze and understand information faster than ever before. As those capabilities become more widely available, the question shifts from who has better information to who makes better decisions with it.
Jeremy explores that question in much greater depth in the full article, including what leaders should be paying closer attention to as AI reshapes how organizations access and use information.
Every dashboard tells the story of yesterday's decisions. What comes before it deserves just as much attention.
Read Jeremy's Forbes Tech Council piece here.
