80% of customers say personalized experiences are just as important as a brand's product or service. This holds true across all industries, including healthcare.
You need content that not only educates, but also resonates with them in an emotionally engaging way. Unfortunately, this isn't always simple to do, especially when you have more than one persona to target.
Product descriptions can make or break a sale, especially with most consumers researching online before making a purchase.
The right description and images on your product page can compel even the most skeptical of customers to make a purchase.
Creating content is about more than just delivering quality, it's about gaining trust and loyalty from your core audience.
This is especially true in the financial sector.
80% of customers say personalized experiences are just as important as a brand's product or service. This holds true across all industries, including healthcare.
You need content that not only educates, but also resonates with them in an emotionally engaging way. Unfortunately, this isn't always simple to do, especially when you have more than one persona to target.
In search of a solution, Accenture realized that regardless of the quality of your content, connecting with your audience happens on an emotional level.
Seeing that 90% of consumers do some of their shopping online, it was imperative for Golf Town to uncover and implement ways to grow their online sales.
Product descriptions can make or break a sale, especially with most consumers researching online before making a purchase.
The right description and images on your product page can compel even the most skeptical of customers to make a purchase.
Creating content is about more than just delivering quality, it's about gaining trust and loyalty from your core audience.
This is especially true in the financial sector.
Creating content for multiple personas in an organization is a difficult task for any marketing team.
This eBook highlights 3 important factors when creating content for different personas.
Research by Gartner predicts that AI will become “a positive job motivator” in 2020.
But, how is AI disrupting the financial sector today?
There are so many choices available for marketers to make impressions with customers that creating a campaign is more of a science than anything else.
However, the hard work is well worth it when you consider that 90% of consumers want a cross-channel marketing experience.
Search Marketing was once considered the holy grail of internet marketing. Now, AI is having a great impact on search marketing as a whole.
So, what's next?
What did the retail customer experience look like before the Internet? It seems like asking what the earth looked like when dinosaurs roamed it.
So, how are brands improving the customer experience in the retail landscape?
Any sort of technology is designed to make things easier, and AI is no exception when it comes to email marketing. This eBook breaks down the advantages that using AI can bring to your email marketing initiatives.
It’s no longer a question of whether Artificial Intelligence can be successfully integrated into content marketing; the question is what’s keeping firms from getting on board the freight train.
It’s one of e-commerce’s worst problems: the abandoned shopping cart.
How are brands working on improving this?
Content Personalization seeks to tailor a product or service that is available digitally to specific needs or tastes of an individual customer.
When it comes to email marketing, optimization means making those emails as inviting and interesting as possible to a certain audience to garner a certain result.
There’s no easier way for us to judge how good or bad something is then by applying a score to it.
How exactly do you know that a piece of content has met your quality benchmark? That is where Content Scoring comes in.
How do you use AI to enhance your search engine optimization strategy?
Ad copy is the gateway to how nearly every dollar is made via the Internet.
It is the main text of a clickable advertisement and generally the home of both descriptions of products and keywords.
As the times and technology continue to develop, so does the role of an Email Marketing Manager.
So, what is an email marketing manager in 2019?
For all the blogs, articles, tweets, and texts, likes and reviews and shares, at the end of the day, every consumer is going to want the same two questions asked of any product: what is it and what does it do?
If you are looking for some expert takeaways on content marketing, take a look at our list of influential content marketers you should be following.
For the basic “evergreen” definition, we turn to the trees. Just as some trees stay green all year, rather than shedding their leaves in the fall and winter, evergreen is meant to convey staying power.
It can be difficult to gauge the success of content marketing. It’s not an easy, A+B=C transaction.
Learn how you can demonstrate content ROI in this ebook.
The ability of marketing teams to harness technology to improve the subject lines, body, and CTAs of their emails to significantly upgrade the rate of opens, clicks, and conversions is a game-changer.
Learn how you can craft high-converting marketing emails with this ebook.
Artificial Intelligence is the ability for computer systems to learn and perform tasks like a human.
As AI continues to grow, it will have wide-ranging influence throughout all business categories.
Content Marketing Metrics are the litmus test of how effective the content being created by any company is at generating everything from clicks to views to leads to conversions.
As content marketing continues to be the core of many of the world's most successful companies, we wanted to dig into what is driving the (sometimes, but not always) behind the scenes digital agencies fuelling that growth.
Email personalization is the process by which salespeople and marketers use acquired data to tailor email content specifically to an individual.
This ebook breaks down how Email Personalization can impact your campaign performance.
Email Marketing is one of the oldest forms of business communication done over the Internet.
This direct marketing technique promotes products and services to groups of existing or potential customers for a business.
Using Big Data, analytics, and artificial intelligence (A.I.), Content Intelligence delivers the answer to the age-old marketing question:
“What should we write about?”
We surveyed a group of Email and Digital Marketing professionals on exactly how and why they utilize email marketing for their business – and some of the results were quite surprising.
According to research conducted by Forrester, there will be a greater than 300% increase in investment in artificial intelligence in 2017 compared with 2016.
But, why is this important? Who will be driving the spend behind these investments?
A Content Audit is one of the most sought after processes in marketing today.
This ebook informs the reader of the steps to perform a content audit, the different types of content audits, the pros and cons of conducting a content audit, and more.
Download this ebook to learn how Content Creation can become your most effective marketing channel.
Did you know that 89% of marketers use content, yet only 37% have a documented content marketing strategy?
Learn everything you need to know about content strategy.
Apruve's team began using Atomic Reach to benchmark their content, and learn how to improve quality in order to drive more leads.
By following Atomic Reach's data driven recommendations, they drove 23% more conversions and maximized the value of each piece of content.
A few years ago, artificial intelligence was viewed as an exclusive tool for large enterprises that had large budgets for investing and experimenting.
Learn why the modern marketer should adopt artificial intelligence as part of their engagement strategy.
10x content refers to content which is 10 times better than the best available search result in the Search Engine Results Page (SERP) for a given keyword or phrase.
According to AOL & Nielsen, over 27 million pieces of content are shared every day, resulting in content saturation.
Use AI to refine and optimize your content for the KPIs that matter most to you.