Founders are operating in a practical, results-first market. Capital is available, but selective. Timelines are shorter. Decisions turn on what can be verified in days and weeks, not quarters. For high-performing businesses that want liquidity and room to grow without losing what makes them trusted, this environment can work—if integration is thoughtful and execution is consistent.
What has changed
Rates have steadied and valuations are more rational. We are buying selectively—traction we can verify and data we can use immediately. Tool sprawl and one-off experiments are giving way to integrated approaches that reuse what already works. In this context, RAD’s POV is that portfolios move further, faster when the execution work is connected. Targeting, creative, pacing, and measurement align on one shared approach, so wins travel brand to brand without starting over.
How we buy
We are the buyer. We look for clear demand, real revenue, and unit economics that make sense. Teams know their customers and keep clean data, so integration can begin in week one. We avoid situations that require a rebuild before growth can start. Fit matters—values, operating rhythm, and a shared view of “good.” When those align, time to value shortens and momentum is preserved.
How we integrate
It’s all about clarity. Rather than reinvent, teams reuse what already converts and retire what does not. We plug in our AI-decision layer, that includes our Strike Team of Growth Marketers so budgets work harder, creative lands closer to the mark, and reporting stops debating definitions.
That’s the practical benefit of a connected execution strategy for high-performance growth marketing.
How growth compounds
Patterns become playbooks, and playbooks travel. A message that moves one audience becomes a day-one test for the next brand. Targeting that pulls conversion in one market informs the next launch. Frequency and spend defaults carry forward and tune faster each cycle. Founders feel fewer resets. Finance sees steadier lift. Shared services widen margins without extra ceremony.
Where AIBO fits
AIBO is Artificial Intelligence Buyout. We acquire businesses that are already performing, integrate them into a shared execution strategy for high-performance growth marketing, and build out with a portfolio strategy that keeps learning. Each addition strengthens the whole—more data, clearer patterns, faster setup for the next brand. Identity stays local. Governance, measurement, and shared services scale.
How we integrate
Week one is about clarity across go to market and operations. Shared audience view. Proven creative angles. Practical pacing for paid, organic, and creator channels. Capacity and supply constraints pulled into planning. Finance, HR, legal, security, and procurement aligned so teams can move without friction. One measurement language so results are easy to read and act on.
What this means for founders
Operational integration: Central HR, legal, finance, security, and procurement; lightweight workflows that remove busywork instead of adding meetings
Faster time to value: Test cycles in the first ninety days with assets and insights that travel across the portfolio
Less overhead: Shared services that widen margins while leaders stay close to customers and product
Clear reporting : One taxonomy and dashboard set across brands with definitions that travel; roll-up views for P&L, CAC, LTV, and EBITDA so marketing and operations read from the same page
The takeaway
This market rewards disciplined acquirers who can show week-one clarity and quarter-one progress while protecting what founders have built. That is the approach we run—connected execution at the core, an experienced growth team operating the playbook, and back-office support that removes friction. If you lead a high-performing brand and want liquidity and scale without compromising standards, this is a steady way to turn strong businesses into stronger portfolios.
Let’s roll into: From Fund I to Fund II — The next chapter in AIBO
