Recognition honors Lickly’s audience-first technology for connecting audience analysis, creator intelligence, predictive forecasting and campaign execution in one self-service platform

BOSTON, Sept 16, 2026 — Lickly, a RAD Intel company and decision intelligence platform for marketing, has been named a winner in the AI Product or Service category of the 2026 Global AI Awards.

This recognition honors the technology behind a self-service platform helping marketers decide which audiences to prioritize, what is motivating them, which creators can credibly reach them and which campaign strategies are most likely to perform before marketing dollars are committed.

Lickly begins with the audience. The platform analyzes demographic, psychographic and behavioral data to identify relevant audience segments and micro-communities. It then evaluates online conversations, cultural momentum, sentiment, motivations and pain points to show marketers where attention is growing and why it matters.

From there, Lickly ranks creators based on their alignment with the audience, campaign objective and brand, applies brand-safety intelligence and helps teams develop a campaign strategy grounded in evidence. Predictive forecasting helps marketers pressure-test potential outcomes before launch. Once a campaign is live, performance data returns to the same system, allowing teams to optimize active programs and improve the decisions behind the next one.

The award comes as Lickly introduces its expanded Decision Intelligence positioning at Unbound 2026 in Boston, built around a simple promise: Marketing Decisions You Can Defend.

“Winning our first industry award is an important milestone because it recognizes the intelligence behind the product,” said Bradley Silver, president and co-founder of Lickly. “Lickly can take a marketing objective, identify the communities that matter, show what is moving them, rank the creators with credibility inside those communities and help a team make a stronger decision before the budget is spent. Then it learns from what happens. That is how creator marketing becomes a repeatable growth system instead of a series of isolated bets.”

One Decision Layer Across the Marketing Workflow

Lickly replaces a traditionally fragmented process spread across research tools, creator databases, spreadsheets, inboxes and reporting platforms. Its technology connects the decisions made before, during and after a campaign through one continuous workflow.

The platform enables marketing teams to:

  • Identify and validate audience segments using demographic, psychographic and behavioral intelligence

  • Detect emerging micro-communities, conversations, motivations and cultural opportunities

  • Analyze competitor share of voice, sentiment, audience pain points and market positioning

  • Rank creators for audience alignment using the proprietary Lickly Score

  • Evaluate creator relevance, community credibility and brand safety before outreach begins

  • Develop audience, creator, content and channel strategies around a specific marketing objective

  • Forecast potential campaign outcomes before committing budget

  • Manage creator outreach, negotiation, contracting and creative collaboration

  • Monitor campaign performance across creators, content and platforms

  • Apply campaign results to improve future recommendations and spending decisions

This gives lean brand and agency teams access to a level of analysis and decision support that has traditionally required separate research, strategy, creator, workflow and analytics functions.

How M³VR® Strengthens the Recommendation

Lickly’s decision engine is powered by its proprietary M³VR® methodology, which evaluates a marketing question across multiple AI models and reasoning paths. The methodology questions, verifies, reasons through and validates potential recommendations before presenting a course of action.

Rather than presenting a single generated response as a conclusion, M³VR® is designed to provide the recommendation, the reasoning behind it and the evidence a marketer should consider before acting. This allows teams to understand why an audience, creator or campaign strategy is being recommended and make the final decision with greater confidence.

“AI can produce an answer in seconds. That speed has very little value if a marketer cannot understand where the answer came from or whether it fits the business objective,” said Nita Patel, chief marketing officer of Lickly. “Lickly is built to make the intelligence usable. It gives marketers a recommendation they can evaluate, evidence they can explain and a clear path from audience understanding to action.”

From Hundreds of Millions of Interactions to a Marketing Decision

Lickly’s technology is built to work at both the individual campaign and broader market level.

For EnergyX, the platform replaced manual creator research with an immediate, ranked view of existing performers and new creators aligned with the communities shaping the company’s reputation.

“Before Lickly, we relied on manual research to find and nurture influencers. Within 60 seconds of onboarding, we had a ranked view of our best performers and a set of new, high-fit creators in the communities that actually shape our reputation,” said Kellee Khalil, chief marketing officer of EnergyX. “The depth of real-time audience intelligence shows where trust is strongest and where to lean in, which is already elevating the impact and authenticity of our outreach and marketing programs.”

The same decision engine can analyze cultural conversations at significantly greater scale. During the 2026 World Cup conversation cycle, Lickly analyzed hundreds of millions of social interactions across Reddit, TikTok and X. In less than 48 hours, the platform identified 16 high-growth audience communities and translated that activity into specific opportunities brands could evaluate and act on.

The objective was larger than producing a report about what had already happened. Lickly reduced a massive volume of changing cultural data into decisions about which communities mattered, what was driving their behavior and where brands had a credible opportunity to participate.

“Marketers are surrounded by data, dashboards and AI-generated recommendations,” Patel added. “The advantage comes from knowing what deserves action before the opportunity or the budget is gone. This award validates the direction we are building toward and the standard we believe marketing AI should meet.”

About the Global AI Awards

The Global AI Awards honor companies using artificial intelligence to drive innovation, transformation and real-world impact across industries. Entries are independently evaluated on their own merits by judges selected for their expertise, industry experience and independence. An award is not guaranteed.

Lickly was named a 2026 winner in the AI Product or Service category. View the 2026 Global AI Awards winners

About Lickly

Lickly is a RAD Intel company and self-service, AI-driven Decision Intelligence platform that helps brands and agencies make stronger marketing decisions before, during and after campaign spend.

Starting with the audience, Lickly combines audience strategy, competitive intelligence, creator discovery, brand safety, predictive forecasting, campaign workflow and real-time optimization in one connected platform. Its proprietary M³VR® methodology evaluates recommendations across multiple models and reasoning paths, giving marketers a clear view of what to do, why it is being recommended and what evidence supports the decision.

Lickly brings intelligence proven with large brands into a self-service platform built for lean marketing and agency teams. Every campaign contributes new performance data, allowing the system and the marketers using it to make the next decision stronger. Learn more at www.lickly.com.

Media Contact

Josh Etkin
RAD Intel
Press@RADintel.ai