Great portfolios don’t mash brands together. They make them teach each other. RAD Intel Holding Co is built for that. Each company keeps its identity. The holding company supplies the decision layer, the growth marketing strike team, and the shared services that turn what works in one place into momentum everywhere else.

The role of Amplify

Amplify is the performance arm. Think high-performance growth marketing run as a service across the portfolio. Amplify plugs brands into one decision layer that ingests live performance data and returns execution-ready steps for paid, organic, and creator channels. The payoff is practical. Faster cycles. Cleaner measurement. Creative that starts closer to product-market fit. When a new brand joins, Amplify snaps it to the same cadence, so launches don’t reset to zero.

Amplify delivers

  • Targeting and creative angles calibrated from live demand

  • Pacing rules that match real capacity across channels

  • Creator selection and briefs based on fit and authentic engagement

  • Dashboards that report the same truth across brands

The role of Lickly

Lickly is self-serve software for brands and agencies that want the engine without the managed service. It extends the decision layer to smaller teams, letting them find in-market audiences, match to the right creators, and build content that lands. Lickly creates a broad base of activity that feeds the learning loop—more patterns, more outcomes to reuse across the portfolio.

Lickly delivers

  • Self-serve audience discovery and persona building from live demand

  • Creator matching scored on expertise, audience fit, and real engagement

  • Content angle suggestions and lightweight pre-flight testing

  • Simple workflows that push ready-to-ship briefs to internal or partner teams

The role of VIS AI

VIS AI is our healthcare growth platform focused on vision care. It is surgeon-led and clinic-first, designed to help high-traction practices grow without losing their local brand or clinical autonomy. VIS AI plugs practices into a HIPAA-safe decision layer that improves patient acquisition, scheduling, and chair-time utilization—while keeping PHI protected and workflows simple for staff.

VIS AI delivers

  • Patient growth flows that align marketing with real appointment capacity

  • Scheduling intelligence that smooths bottlenecks and lifts utilization

  • Local-brand storytelling that feels native to the community

  • Shared services for compliant outreach, analytics, and front-office efficiency

Practices keep their names, their doctors, and their standards. They gain modern growth, cleaner operations, and a path to scale that respects patient experience.

How they reinforce each other

  • Shared learning: When Amplify proves a hook, audience pocket, or spend rule, Lickly users can adapt it. When Lickly surfaces a repeatable pattern at scale, Amplify can harden it into a managed playbook. Learning flows both ways.

  • Acquisition flywheel: AIBO—Artificial Intelligence Buyout—adds the third gear. We acquire what already works, integrate it into the decision layer, and build out so the next brand starts with a stronger baseline. Each addition widens the dataset and improves the defaults.

  • Service tiers without silos: Some brands want full-service. Others want software and a light touch. Both sit on the same backbone, so outcomes travel no matter how a team engages.

What this means for founders

  • Identity intact: Keep the name, the team, and the voice that built your momentum.

  • Time to value: Week one clarity on who to reach, what to say, and where to spend.

  • Less overhead: Central HR, legal, finance, security, and procurement so leaders stay close to customers.

  • Aligned upside: Rollover equity and builder-led integration that ties rewards to compounding performance.

In the first ninety days, new portfolio companies plug into Amplify’s cadence and Lickly’s software toolkit. Two test cycles ship per brand. Audience maps and content-angle libraries are shared. Creator lists and briefs are standardized. Dashboards speak one language. Budgets start pacing to outcomes instead of hunches. From there, the loops keep compounding.

The pieces are designed to fit. Amplify runs high-performance growth marketing as a service. Lickly makes the same capabilities accessible in software. AIBO brings in brands with traction and puts them on the same decision layer. The result is simple—local identity preserved, portfolio learning shared, and growth that compounds instead of resetting with every launch.

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