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MGM

MGM Resorts International executed large scale creator activations across its portfolio of properties, supported by RAD’s audience intelligence and performance measurement to align talent, content, and cultural moments with measurable business impact.

Two people taking a selfie in front of a MGM Grand building
4X
Campaign ROI
4.3%
Engagement Rate
170+
Content Pieces
RAD Amplify
  • Audience Insights
  • Influencer Discovery
  • Brand Safety

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