Shaharyar Irfan

Shaharyar Irfan serves as Global Business & Partnerships Director at AVC. A Peak's Emerging Leaders 2024 honoree, Irfan brings extensive expertise in marketing, advertising, project management, and business development acquired through collaborations with leading global organizations.

In his current role at AVC, Irfan has successfully managed relationships with blue-chip clients including Western Union, Estée Lauder, MAC, Clinique, H&M, WINNERS, Maserati, BMW, and Cineplex. His strategic leadership has resulted in award-winning campaigns and significant improvement in company profitability through securing multiple high-profile accounts.

Prior to AVC, Irfan held key positions at METRO CASH & CARRY and Servis Sales Corporation, where he demonstrated exceptional skills in brand management and marketing strategy. At METRO, he successfully revamped their post system, increasing its share from 12% to 22% of total sales within one year and launched an innovative customer loyalty program.

Irfan's approach combines strategic thinking with practical execution, consistently delivering results that exceed client expectations. His expertise spans digital transformation, integrated marketing communications, and multicultural market penetration.

He holds an MBA in Marketing from the Lahore School of Economics and brings a unique blend of analytical thinking and creative strategy to his leadership role.