AI Technology & Functionality
Questions and answers about RAD Intel technology.
RAD Intel deploys proprietary artificial intelligence to enhance your marketing strategy. It helps identify new or existing ideal customer audiences, devises content strategies, and recommends influencer messaging tailored to your campaign needs by leveraging platforms like Reddit, Instagram, TikTok, Twitter (“X”), Facebook, LinkedIn, and Twitch.
Our AI models work in real-time to thoroughly analyze images and video for emotion, memorability, sentiment, quality, virality, and other essential aspects of the content to increase content authenticity.
RAD Intel leverages our 600+ API connections to analyze statistically significant data to enhance engagement, conversion rates, and ROI across various social channels by determining optimal content types and distribution strategies.
We take statistically significant data and improve engagement, conversion, and campaign ROI by learning what content (images, videos, and text) should be used against which personas, and on what channels; this prescriptive data can then be applied to the rest of the marketing mix thereby creating economies of scale while informing websites, emails, and paid media.
Audience segmentation takes into consideration demographics, psychographics, dominant topics and interests, ethnicity, age, and income to identify untapped audiences
Model efficacy is confirmed through RAD Intel’s proprietary technology combined with our 600 API connections to reliably predict content performance.
Yes, our technology can help inform other marketing efforts such as email/newsletter, blogs, and web content.
To trust the process. By leveraging RAD Intel’s ability to uncover net new audiences, prioritize those important to reach, discover influencers, activate them, and validate the performance of the content against industry benchmarks to maximize ROI.
By comparing RAD Intel-enhanced content against historical performance to establish a baseline and continuously measure improvements.
Influencers and Insight Reporting
Questions and answers about creative intelligence, reporting, and influencer campaigns.
RAD Intel offers full end-to-end managed services, with various options to work with us, you can be hands-on or off based on your preference.
Insights include generating AI-informed creative concepts, identifying new audiences to reach, pre-campaign strategies, and influencer identification aligned with interest-based audiences, and we deliver/measure performance metrics tailored to specific business goals.
Influencers are identified using primary & secondary selected key interests and analyze their historical performance therefore ensuring they resonate with the target audience/campaign goals.
RAD Intel offers end-to-end influencer marketing services, handling everything from influencer selection to campaign execution and performance analysis.
General Information and Pricing
Questions and answers about our product, billing, and methodology.
This natural evolution is driven by the success of our AIBO strategy. RAD Intel has grown considerably and has reached a stage where our technology, customer demand, and AIBO pipeline require a structure that can support multi-brand expansion while maintaining operational discipline. A holding-company model allows us to scale into new verticals more efficiently, integrate acquisitions more effectively, and preserve the agility that has fueled our growth so far. This also allows us to have a structure to provide transparency to our investors on each of the business lines.
The new holding company structure strengthens RAD Intel’s long-term value by creating a unified platform where every acquired business can scale on top of the same AI infrastructure. Instead of operating as standalone entities, portfolio companies plug into a shared technology, data, and workflow engine accelerating performance, reducing redundancy, and creating repeatable growth across the ecosystem. This framework expands revenue diversification, deepens the value of our AIBO strategy, and increases strategic flexibility for future partnerships, capital formation, or liquidity pathways. In short, the structure enhances RAD Intel’s ability to create, compound, and capture value at every stage of growth.
The holding company structure makes the AIBO strategy more scalable and repeatable. Each acquired brand can operate with the focus and specialization its market requires, while RAD’s AI infrastructure becomes the shared foundation that accelerates all portfolio companies. Instead of rebuilding processes for every acquisition, we can apply the same proven playbook across multiple categories. This structure enables faster entry into new verticals, stronger operational continuity, and a more durable growth engine powered by AI across the entire ecosystem.
This shift is a natural evolution of RAD Intel’s success with the AIBO strategy. The holding-company structure doesn’t change the core RAD story, it strengthens it. As a shareholder, you still own RAD Intel, but now your ownership participates in a broader AI ecosystem. Each new vertical we acquire or launch benefits from the same AI infrastructure, creating more ways for value to compound across the portfolio.
Campaigns are structured according to the brand’s goals, each campaign is tailored to your needs and ways to measure success. E.g. total number of influencers contracted, total posts, CPM or CPV goals.
Minimum campaign budgets start at $50,000, with potential adjustments based on specific client needs and deliverables.
Success metrics are predefined in alignment with the customer's objectives, with continuous measurement against these criteria to ensure campaign effectiveness.
RAD SCORE
Questions and answers about our RAD Score
The RAD Score is composed of four key components: Interests, Feelings, Demographics, and Engagements, which together assess the overall fit of an influencer.
By providing data-driven insights, the RAD Score helps marketers benchmark content, focus on impactful elements, and adjust strategies to improve engagement and ROI.
By providing data-driven insights, the RAD Score helps marketers benchmark content, focus on impactful elements, and adjust strategies to improve engagement and ROI.
The RAD Score provides marketers with precise insights, helping to optimize influencer partnerships in a rapidly evolving digital environment.
It is generated through an advanced AI analysis that evaluates multiple facets of marketing content, including emotional and sentimental impact.
The RAD Score offers insights into the effectiveness of content and influencer performance, guiding strategic improvements and content creation.
Yes, it allows for direct comparison against industry standards and competitor metrics, aiding in maintaining a competitive edge.
The RAD Score can be integrated into marketing strategies through software tools or customized audits to enhance decision-making.
Using a proprietary AI engine, the RAD Score evaluates content across factors like emotion and quality to guide targeted optimizations.
It includes evaluations of emotion, sentiment, quality, virality, clarity, and memorability to refine and align content strategies.