AI Technology & Functionality
Questions and answers about RAD AI technology.
RAD AI deploys proprietary artificial intelligence to enhance your marketing strategy. It helps identify new or existing ideal customer audiences, devises content strategies, and recommends influencer messaging tailored to your campaign needs by leveraging platforms like Reddit, Instagram, TikTok, Twitter (“X”), Facebook, LinkedIn, and Twitch.
Our AI models work in real-time to thoroughly analyze images and video for emotion, memorability, sentiment, quality, virality, and other essential aspects of the content to increase content authenticity.
RAD AI leverages our 600+ API connections to analyze statistically significant data to enhance engagement, conversion rates, and ROI across various social channels by determining optimal content types and distribution strategies.
We take statistically significant data and improve engagement, conversion, and campaign ROI by learning what content (images, videos, and text) should be used against which personas, and on what channels; this prescriptive data can then be applied to the rest of the marketing mix thereby creating economies of scale while informing websites, emails, and paid media.
Audience segmentation takes into consideration demographics, psychographics, dominant topics and interests, ethnicity, age, and income to identify untapped audiences
Model efficacy is confirmed through RAD AI’s proprietary technology combined with our 600 API connections to reliably predict content performance.
Yes, our technology can help inform other marketing efforts such as email/newsletter, blogs, and web content.
To trust the process. By leveraging RAD AI’s ability to uncover net new audiences, prioritize those important to reach, discover influencers, activate them, and validate the performance of the content against industry benchmarks to maximize ROI.
By comparing RAD AI-enhanced content against historical performance to establish a baseline and continuously measure improvements.
Influencers and Insight Reporting
Questions and answers about creative intelligence, reporting, and influencer campaigns.
RAD AI offers full end-to-end managed services, with various options to work with us, you can be hands-on or off based on your preference.
Insights include generating AI-informed creative concepts, identifying new audiences to reach, pre-campaign strategies, and influencer identification aligned with interest-based audiences, and we deliver/measure performance metrics tailored to specific business goals.
Influencers are identified using primary & secondary selected key interests and analyze their historical performance therefore ensuring they resonate with the target audience/campaign goals.
RAD AI offers end-to-end influencer marketing services, handling everything from influencer selection to campaign execution and performance analysis.
General Information and Pricing
Questions and answers about our product, billing, and methodology.
Campaigns are structured according to the brand’s goals, each campaign is tailored to your needs and ways to measure success. E.g. total number of influencers contracted, total posts, CPM or CPV goals.
Minimum campaign budgets start at $50,000, with potential adjustments based on specific client needs and deliverables.
Success metrics are predefined in alignment with the customer's objectives, with continuous measurement against these criteria to ensure campaign effectiveness.