Why RAD AI was Chosen?
Bright Horizons came to RAD AI to guide and develop authentic creator content to increase awareness around the Bright Horizons Foundation for Children.
The campaign featured a coordinated song and dance with creators, team members and partners across North America.
Key Challenges
Identifying authentic creators that match the identified persona and objective
To balance the requirement for high quality content and efficiency within tight timeframes, all while staying within budget
Validate strategy with AI backed data that guides creative decisions
Satisfy multiple stakeholders with easy to understand campaign reporting and ROI analysis
Marketing Objectives
Create awareness around the Bright Horizons Foundation for Children.
Deliver authentic content that can be repurposed across the entire marketing mix.
Deliver guaranteed reach, engagements and impressions.
Analyze the content and creator performance with custom-built AI models to inform future marketing decisions.
Secure comprehensive digital rights for paid advertising.
Custom Built AI Model for Bright Horizons Content
Images - AI scores and predicts potential engagement.
Videos - AI scores and predicts potential engagement.
Creators - We matched the persona with predictive engagement to guide which creators we selected.
Authentic Content Delivers Better Performance
0.57%
Average
engagement rate
4.3%
AI informed
engagement rate
9.3%
Predicted
engagement rate
Content selected by RAD AI’s media model is predicted to generate an engagement rate of 9.3%
RAD AI Results
By the numbers
Why these numbers matter
30
AI-informed content
The content was created to be fed into the entire marketing mix. RAD uses its AI to guide what type of content needs to be created per channel. The brand approves each piece of content prior to it being pushed live.
11
Total creators activated
Marketers have biased opinions about which creator will or won’t work. RAD AI is used to validate creator selections and remove biased opinions about what the campaign strategy should be.
654%
Engagement rate improvement
We benchmarked the average brands engagement performance at .57%. RAD AI informed creator content averaged a 4.3% engagement rate, which was an increase of over 654%.
