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Persona | Travel & Hospitality

Leading Hospitality Brands use RAD AI Creative Intelligence.

Creative Intelligence
for the Hospitality Industry.

A leading Travel & Hospitality company came to RAD AI to deliver influencer content for an array of destinations and experiences.

The company needed more than just opinions about what experiences they should feature to accomplish the campaign objective.

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Travel Key Challenges Asset

Key Challenges

Aggregating data from 5 social networks to identify the optimal creative strategy.
Benchmarking the brands historical content performance across owned and social channels.
Identifying influencers that have overlapping interests with the AI-informed persona.

Unparalleled Campaign Performance.

AI-informed creative intelligence delivers 6.1% engagement rate and actionable insights.

  • AI-based persona creation
  • Creative strategy by content and channel
  • Influencer selection by predicted performance
  • AI-based hashtag insights
  • AI-based video, image & messaging insights
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Insights and performance like nothing I’ve seen in the industry.”

Luca Zambello

Chief Executive Officer

~4X ROI Improvement

Before RAD AI

480K

Views

0.57%

Engagement Rate

27.3K

Engagements

Using RAD AI

2.3M

Impressions

4.3%

Engagement Rate

98K

Engagements

RAD AI Results

By the numbers

68

AI-informed Content

We used RAD AI creative intelligence to guide the entire campaign strategy including content creation.

18

Total Influencers Activated

RAD AI is used to validate campaign decisions and remove biased opinions about what the influencer strategy should be.

90%

Better Audience Alignment

For this campaign, ensuring better audience alignment improved the engagement rate from .57% to 4.3%.

Get creative intelligence for your next hospitality campaign.

Learn more about how RAD AI is setting the new standard for influencer marketing.
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