Creative Intelligence for the Hospitality Industry.
A leading Travel & Hospitality company came to RAD AI to deliver influencer content for an array of destinations and experiences.
The company needed more than just opinions about what experiences they should feature to accomplish the campaign objective.
Key Challenges
Unparalleled Campaign Performance.
AI-informed creative intelligence delivers 6.1% engagement rate and actionable insights.
Insights and performance like nothing I’ve seen in the industry.”
Luca Zambello
Chief Executive Officer
~4X ROI Improvement
Before RAD AI
480K
Views
0.57%
Engagement Rate
27.3K
Total Engagements
480K
Views
0.57%
Engagement Rate
27.3K
Total Engagements
Using RAD AI
2.3M
Impressions
4.3%
Engagement Rate
98K
Total Engagements
2.3M
Impressions
4.3%
Engagement Rate
98K
Total Engagements
RAD AI Results
By the Numbers
By the Numbers
68
AI-Informed Content
We used RAD AI creative intelligence to guide the entire campaign strategy including content creation.
18
Total Influencers Activated
RAD AI is used to validate campaign decisions and remove biased opinions about what the influencer strategy should be.
90%
Better Audience Alignment
For this campaign, ensuring better audience alignment improved the engagement rate from .57% to 4.3%.
68
AI-Informed Content
We used RAD AI creative intelligence to guide the entire campaign strategy including content creation.
18
Total Influencers Activated
RAD AI is used to validate campaign decisions and remove biased opinions about what the influencer strategy should be.
90%
Better Audience Alignment
For this campaign, ensuring better audience alignment improved the engagement rate from .57% to 4.3%.