<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=536445654276735&amp;ev=PageView&amp;noscript=1">
Industry | footwear & apparel

HOW SKECHERS SLIPPED INTO SUCCESS WITH RAD AI

The Challenge

Skechers, a global innovator in the footwear and apparel industry, sought to leverage their patented Hands Free Slip-In technology to engage broader audiences to protect their category leadership against new challengers in the slip-in space (Nike, Adidas, Hermes.)

The Catch

The brand faced the challenge of building authentic, audience-centric connections across a broad range of unique audiences, from college students to industry professionals to grandparents.

Group 4320

“ Leading our influencer marketing campaigns with RAD Intel, where we are scaling our efforts in working with more variety of influencers across different categories, to drive social-first awareness around our key products.”

wan-yi sweeting | Dir. of Strategic Partnerships at Skechers

“Leading our influencer marketing campaigns with RAD AI, where we are scaling our efforts…”

Matt wan-yi sweeting | Dir. of Strategic Partnerships at Skechers

The Strategy

The RAD strategy was to shift from creating content with “shoes as the hero” to content with “audiences as the hero,” by engaging 25 influencers who have (literally) “walked a mile in their audiences shoes.”

  • Nurses & Healthcare Workers
  • Furbaby Parents
  • Granfluencers
  • Chefs
  • Teachers/Educators

RAD Intel Results

By the Numbers

3.6M

Views across the 25 influencers and 35 posts (+166% of goal.)

3.6%

Engagement rate (+89% increase over the influencers’ previous performance) .

+212%

Increase in Avg. Watch Time from influencer-generated content.

+14%

Click-thru-rate improvement over branded content metrics.

Remove All Doubt Influencer Marketing

Learn more about how our creative intelligence suite delivers quantifiable campaign ROI.