Why RAD AI for Hasbro?
Hasbro, the leading company in global play and entertainment, selected RAD AI to find new audiences and measure content ROI.
RAD AI rapidly mobilized, launching the campaign within just two weeks of receiving approval. The team prioritized swift activation while strictly adhering to essential brand safety guidelines, a key aspect of the campaign's success
Key Challenges
Game Changing Influencer Marketing
We’ve revolutionized decision-making around creative direction and content creation for the influencer marketing industry.
Before RAD AI
After Rad AI
The Rad AI Differentiation
188%
Improved Instagram engagement rate
2x
RAD AI doubled the amount of guaranteed creators
121%
At the ad group level, RAD AI content was more effective at driving clicks to destination
146%
Our content outperformed previous engagement rates
88%
Improved cost-per-acquisition.
188%
Improved Instagram engagement rate
2x
RAD AI doubled the amount of guaranteed creators
121%
At the ad group level, RAD AI content was more effective at driving clicks to destination
146%
Our content outperformed previous engagement rates
88%
Improved cost-per-acquisition.
Smarter and Faster
Learn more about our audience insights and
AI-informed influencer discovery.