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Industry | Gaming/Entertainment

Hasbro Expands Digital Presence + Drives Industry Buzz, Powered by RAD Intel’s Targeted Content Strategy

Why RAD Intel for Hasbro?

Hasbro, the global leader in play and entertainment, chose RAD Intel to expand its digital reach and measure content ROI for its iconic game, Risk. The goal was to build excitement around the new portable version of the beloved game, engaging both the established fanbase and attracting new audiences.


RAD Intel mobilized quickly, launching the campaign within just two weeks of approval. That’s the unmatched power of the RAD Intel platform. With it, the RAD team activated swiftly, pairing strict adherence to brand safety, and ensured a seamless rollout that delivered the results Hasbro needed to make an impact. 
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The Challange

Reaching New Audiences: Expanding digital reach to tap into fresh audiences while keeping existing Risk players engaged.
Driving New Purchases: Convincing existing players to purchase the portable version of Risk, despite already owning the classic game.
Content Creator Alignment: Finding influencers who resonated with both loyal Risk fans and new, younger audiences to generate buzz across social platforms.

Game Changing Influencer Marketing

RAD Intel significantly tailored and refined Hasbro’s approach to influencer marketing by combining language-based audience insights with automated AI-driven influencer discovery. This enabled Hasbro to target influencers whose content could cut through the noise and drive engagement while staying true to the brand’s voice.

Language-based audience insights drove a data-informed content strategy tailored to engage specific audience segments.
Automated AI-powered influencer discovery ensured the right content creators were selected to maximize engagement across all channels.
Performance benchmarked against predetermined KPIs
Performance was rigorously benchmarked against predetermined KPIs, allowing Hasbro to track success in real-time.
RAD Intel’s fast, transparent campaign execution ensured Hasbro could respond quickly to audience interactions, making the most of high-engagement periods.
The campaign was supported by over 600 API data connections, delivering detailed insights into audience behavior and content performance.

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RAD Intel audience insights revealed Social Gamers, Household Heros, and Dice Veteran audiences

Before RAD Intel

The brand lacked a method to quantitatively assess the effectiveness of influencer content in paid media campaigns.
The brand worked with other influencer marketing agencies, but desired more clarity in understanding the criteria for choosing influencers.
The brand sometimes encountered hold-ups when activating campaigns and was looking for more insight into the performance metrics of content.
Historically organic content underperformed compared to branded content.

After Rad AI

RAD Intel’s suggested influencers produced content that grew the benchmarks for paid media.
Demonstrated to the brand that using language-based audience insights first ensures confidence in the content strategy and influencer selection.
We executed a quick, effective campaign that met the brand's predefined requirements thanks to the RAD Intel technology.  
RAD Intel analysis discovered influencers whose organic content outperformed branded content

The Rad Intel Differentiation

188%

Improved Instagram engagement rate

2x

RAD Intel doubled the amount of guaranteed creators

121%

At the ad group level, RAD Intel content was more effective at driving clicks to destination 

146%

Our content outperformed previous engagement rates 

88%

Improved 
cost-per-acquisition.

Smarter and Faster

Learn more about our audience insights and
AI-informed influencer discovery.