Ro, a leading direct-to-patient healthcare company, gets a 3.7X ROI with RAD AI influencers, data and content.
Why RAD AI for Healthcare?
Roman, a brand under the Ro umbrella, came to RAD AI to deliver quantifiable brand awareness and sentiment among net-new audiences.
Roman needed more than biased opinions about the creative strategy and influencers selected for the campaign.
Campaign ROI Driven by Creative Intelligence.
We used our proprietary AI to process 2.5B data points prior to launching the campaign. Our Remove All Doubt campaign strategy led the entire campaign activation including:
- AI-based persona creation
- Creative strategy by content and channel
- Influencer recommendations by predicted performance
- AI-based hashtag insights
- AI-based video, image & messaging insights
The RAD AI solution was a key catalyst in scaling awareness and engagement among our target audiences with the Roman brand.”
Sr. Director of Digital Marketing
Before RAD AI
The brands marketing team had biases associated with their target customer profile.
We used AI-persona data to create new customer profiles for improved content performance.
We validated the brands initial influencer selections and campaign concepts.
We benchmarked the brands historical marketing performance to compare RAD AI content against.
RAD AI Results
We improved Instagram engagement from .08% to 4.03%.
We improved TikTok engagement from .09% to 5.27%.
RAD AI influencers increased website traffic by 22.04% and sessions by +10.57%.
We delivered 71 pieces of unique content, 2.1M AI-informed impressions and 97,070 engagements.
The Creative Intelligence Differentiation
ROI delivered by our creative intelligence
Hours of work the brands marketing team saved