Hero Quest Day comes to life with AI-informed strategy.
Why HASBRO SELECTED RAD AI?
Hasbro Inc., an American multinational conglomerate came to to RAD AI to launch their newest version of the iconic game, Hero Quest. The company wanted to use AI to drive quantifiable results that every stakeholder in the marketing organization would appreciate.
The company had engaged several influencer marketing agencies prior to RAD AI and was looking for a different, no-nonsense approach.
Key Challenges
Niche gaming communities have distinct topics and categories they care about.
Identifying personas that represent the current, real-world interests that match the influencers audience.
Utilize data sets from Reddit, YouTube and Twitch to develop an actionable content and creative strategy.
MobilizING audiences.
We’ve revolutionized decision-making around creative direction and content creation for the influencer marketing industry.
Unbiased audience-first personas
Automated AI-informed influencer discovery
Performance benchmarked against predetermined KPIs
Fast, transparent campaign delivery
Over 600 API data connections
RAD AI personas revealed Competitive Strategist, Fantasy Fanatics and Retro Gamer audiences
Before RAD AI
The brand came to RAD AI with less than three weeks to launch and be in market.
The brand collaborated with influencer marketing agencies but sought better transparency in understanding the selection criteria for influencers.
The brand occasionally encountered delays in campaign activations and sought improved visibility into content performance metrics.
The brand made educated, yet biased decisions when selecting influencer content for various organic and paid marketing goals.
After Rad AI
RAD AI recommended influencers delivered content that improved paid media benchmarks.
We showed the brand how audience-first personas provide certainty around content direction and influencer selection.
We delivered a fast, efficient campaign that met the predetermined brand requirements resulting from the RAD AI technology.
RAD AI reporting identified evangeliusts whose branded content outperformed organic performance baselines.
The Rad AI Differentiation
138%
Top performing creator outperformed organic benchmark
3
RAD AI audience-first personas that revealed topics, categories and interests
40%
Increase over their avg. open rate of 35,000
60%
More content creators booked resulting from AI efficiencies
18 Days
Time need to run the activation from start to finish.
87%
Reduction in traditional agency fees
138%
Top performing creator outperformed organic benchmark
3
RAD AI audience-first personas that revealed topics, categories and interests
40%
Increase over their avg. open rate of 35,000
60%
More content creators booked resulting from AI efficiencies
18 Days
Time need to run the activation from start to finish.
87%
Reduction in traditional agency fees
BETTER CONTENT, MORE ROI.
Learn more about audience-first personas and AI-informed influencer discovery.
