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Industry | module

Hasbro Amplifies Digital Buzz + Trials for Hero Quest Relaunch

Why HASBRO SELECTED RAD INTEL?

Hasbro Inc., an American multinational conglomerate, turned to RAD Intel to launch the newest version of its iconic game, Hero Quest. The company sought an AI-driven solution to produce quantifiable results that would resonate with every stakeholder across its marketing organization.

After working with several influencer marketing agencies, Hasbro was looking for a fresh, no-nonsense approach to create a digital buzz that would resonate with both their core fans and new audiences.

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persona asset

Key Challenges

Niche gaming communities have distinct topics and categories they care about.
Identifying personas that represent the current, real-world interests that match the influencers audience.
Utilize data sets from Reddit, YouTube and Twitch to develop an actionable content and creative strategy.

MobilizING audiences.

We’ve revolutionized decision-making around creative direction and content creation for the influencer marketing industry. 

Unbiased audience-first personas
Automated AI-informed influencer discovery
Performance benchmarked against predetermined KPIs
Fast, transparent campaign delivery
Over 600 API data connections

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RAD Intel personas revealed Competitive Strategist, Fantasy Fanatics and Retro Gamer audiences

Before RAD Intel

The brand came to RAD Intel with less than three weeks to launch and be in the market. 
The brand collaborated with influencer marketing agencies but sought better transparency in understanding the selection criteria for influencers.
The brand occasionally encountered delays in campaign activations and sought improved visibility into content performance metrics.
The brand made educated, yet biased decisions when selecting influencer content for various organic and paid marketing goals.

After Rad INTEL

RAD Intel recommended influencers 
delivered content that improved paid 
media benchmarks.
We showed the brand how audience-first personas provide certainty around content direction and influencer selection.
We delivered a fast, efficient campaign that met the predetermined brand requirements resulting from the RAD Intel technology.  
RAD Intel reporting identified evangeliusts whose branded content outperformed organic performance baselines.

The Rad INTEL Differentiation

138%

Top performing creator outperformed organic benchmark

3

RAD Intel audience-first 
personas that revealed 
topics, categories 
and interests

40%

Increase over their avg. open rate of 35,000

60%

More content creators booked resulting from 
AI efficiencies

18 Days

Time need to run the activation from 
start to finish.

87%

Reduction in traditional agency fees

BETTER CONTENT, MORE ROI.

Learn more about audience-first personas and AI-informed influencer discovery.