Remove All Doubt

The leading play to earn Web3 game came to RAD AI to identify the ideal creators to drive adoption and education. Authenticity was critical given the skepticism traditional gamers have for blockchain based games.

Our solutions team uses the AI to inform every aspect of the campaign including creator recommendations, content strategy and brand safety.

Key Challenges

A large portion of traditional gamers don't trust blockchain-based games.

The Web3 market cooled down from a speculative perspective during the campaign activation.

AAA games made by popular publishers are percieved to be superior by gamers.

Sensitive space - creators have concerns about reputational damage.

Key Challenges

Educate and convert gamers into loyal users.

This is a Use RAD AU creative intelligence to create campaign-based persona models and audiences.

Benchmark 6 months of brand historical content performance on social and brand channels.

Creative Intelligence Delivers 3.3X ROI

Before RAD AI

118,907

RAD AI Views

6563

Conversions

5.52%

Conversion Rate

Using RAD AI

623

Campaign Hours Saved

2.75B

Data Points Processed

90%

Better Audience Alignment

RAD AI delivers a 5.52% conversion rate for the Leading strategy-based game.

Remove All Doubt

Key Challenges

How we Delivered a 5.52% Conversion Rate.

Key Challenges

Creative Intelligence Delivers 3.3X ROI

118,907

6563

5.52%

623

2.75B

90%

RAD AI helped us identify and activate creators that have helped propel the growth of Splinterlands. We were impressed with the results and look forward to working with them further. "

Content Performance Explained