RAD AI Activates Influencers for Education Centers Across North America.
Why RAD AI was Chosen?
Bright Horizons came to RAD AI to guide and develop influencer content to increase awareness around their education centers across America.
The campaign featured interviews with educators and creative intelligence that guided strategy for the entire activation.
How we delivered a 654% engagement improvment.
We used our proprietary AI through Reddit to deliver creative intelligence prior to the campaign activation.
- AI-based persona creation
- Creative strategy by content and channel
- Influencer selection by predicted performance
- AI-based hashtag insights
- AI-based video, image & messaging insights
654% Engagement Rate Improvement
RAD AI Results
By the numbers
We used RAD AI creative intelligence to guide the the entire campaign strategy including content creation.
Total Influencers Activated
RAD AI is used to validate campaign decisions and remove biased opinions about what the influencer strategy should be.
Better Audience Alignment
For this campaign, ensuring better audience alignment improved the engagement rate from .57% to 4.3%.