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INDUSTRY | EDUCATION

RAD AI Activates Influencers for Education Centers Across North America.

Why RAD AI was Chosen?

Bright Horizons came to RAD AI to guide and develop influencer content to increase awareness around their education centers across America.

The campaign featured interviews with educators and creative intelligence that guided strategy for the entire activation.

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CS Education Screen

Key Challenges

Aggregating data from 5 social networks to identify the optimal creative strategy.
Benchmarking the brands historical content performance across owned and social channels.
Identifying influencers that have overlapping interests with the AI-informed persona.

How we delivered a 654% engagement improvment.

We used our proprietary AI through Reddit to deliver creative intelligence prior to the campaign  activation.

  • AI-based persona creation
  • Creative strategy by content and channel
  • Influencer selection by predicted performance
  • AI-based hashtag insights
  • AI-based video, image & messaging insights

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HubSpot Video

Marketing Objectives

Deliver guaranteed reach, engagements and impressions.
Use RAD AI creative intelligence to create campaign-based persona models and audiences.
Benchmark 6 months of the brands historical content performance on social and brand channels.

654% Engagement Rate Improvement

Before RAD AI

480K

Views

0.57%

Engagement Rate

27.3K

Engagements

Using RAD AI

2.3M

Impressions

4.3%

Engagement Rate

98K

Engagements

RAD AI Results

By the numbers

68

AI-informed Content

We used RAD AI creative intelligence to guide the the entire campaign strategy including content creation.

18

Total Influencers Activated

RAD AI is used to validate campaign decisions and remove biased opinions about what the influencer strategy should be.

90%

Better Audience Alignment

For this campaign, ensuring better audience alignment improved the engagement rate from .57% to 4.3%.

Get content authenticity with AI-informed influencers for your next campaign.

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