Why RAD AI was Chosen?
Bright Horizons came to RAD AI to guide and develop influencer content to increase awareness around their education centers across America.
The campaign used propietary creative intelligence that guided strategy for the entire activation.
Key Challenges
How we delivered a 654% engagement improvment.
We used our proprietary AI through Reddit to deliver creative intelligence prior to the campaign activation.
Marketing Objectives
654% Engagement Rate Improvement
Before RAD AI
480K
Impressions
0.57%
Engagement Rate
27.3K
Total Engagements
480K
Impressions
0.57%
Engagement Rate
27.3K
Total Engagements
Using RAD AI
2.3M
AI-informed Impressions
4.3%
AI-informed Engagement Rate
98K
Total Engagements
2.3M
AI-informed Impressions
4.3%
AI-informed Engagement Rate
98K
Total Engagements
RAD AI Results
By the Numbers
By the Numbers
68
AI-Informed Content
We used RAD AI creative intelligence to guide the the entire campaign strategy including content creation.
18
Total Creators Activated
RAD AI is used to validate campaign decisions and remove biased opinions about what the influencer strategy should be.
90%
AI-Informed Content
For this campaign, ensuring better audience alignment improved the engagement rate from .57% to 4.3%.
68
AI-Informed Content
We used RAD AI creative intelligence to guide the the entire campaign strategy including content creation.
18
Total Creators Activated
RAD AI is used to validate campaign decisions and remove biased opinions about what the influencer strategy should be.
90%
AI-Informed Content
For this campaign, ensuring better audience alignment improved the engagement rate from .57% to 4.3%.