By the Numbers
why rad ai for the black tux
In 2023 the luxury tuxedo rental business was seeing steep growth but The Black Tux was struggling in cementing their leadership position. In particular, RAD AI data-sets confirmed they were not consistently setting themselves apart from new competitors. RAD AI was engaged to use our AI and Influencer expertise to identify new ways to engage younger audiences and first-time “tux” renters.
“The Rad AI solution has been an integral part of transforming and scaling our digital product offering...”
Matt sutton, cmo the black tux
Before RAD AI
After Rad AI
![](https://www.radintel.ai/hubfs/check_bullet_black.png)
![](https://www.radintel.ai/hubfs/check_bullet_black.png)
![](https://www.radintel.ai/hubfs/check_bullet_black.png)
![](https://www.radintel.ai/hubfs/check_bullet_black.png)
RAD AI Results
47,249
Total Engagements
2x
ROI
1,812,826
Total cross-platform views
47,249
Total Engagements
2x
ROI
1,812,826
Total cross-platform views
CAMPAIGN ACCOMPLISHMENTS
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